Email Marketing Automation (Drip Campaigns) are an effective way to educate new leads in an automated and consistent manner. Sending a series of emails or direct mailings can provide them with the information they need to make the right purchase decision. Drip campaigns can be designed to actually "prequalify" the ideal client. This can be a huge advantage, since it's often impossible to provide detailed follow-up with each new lead. Now you can focus on those leads who responded favorably to the drip campaign. As a result, more leads turn into opportunities, and sales productivity increases dramatically.
To gauge interest from its existing contact list, French Consulting sends an email letting contacts know about a free website auditing tool they can use to know if their website is in need of updates.
In the second email of the series, French Consulting highlights some reasons why their prospects may want to consider redesigning their website.
The third email focuses on the unique perspective French Consulting offers from many years working with small businesses.
The fourth email highlights some testimonials from happy customers of the website redesign to show what potential customers may be missing out on.
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