Are You Overwhelmed with Digital Marketing?

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Maximize Your Money

Don't spend a lot of money with marketing strategists that don't understand your business needs or meet your expectations.

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Leverage Your Time

Stop wasting time trying to do your own marketing. Maybe you've been procrastinating and haven't done any marketing at all.

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Learn Effective Digital Marketing

You must invest your TIME & MONEY to have effective digital marketing. It's not a choice. I can EMPOWER you to understand digital marketing to get results whether you do it yourself or pay someone else.

Book A Marketing Consultation

PERSONAL SERVICES

If you are a sole proprietor who wants personal service from an individual instead of an agency, I can relate. I started my own home-based desktop publishing and printing business in 1996 and web design in 1999. I have personally designed over 300 websites. I train, mentor and serve entrepreneurs internationally. I have a huge portfolio and client testimonials. Google "Arba Cooper" to confirm my years of experience.

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You Can Trust My Experience!

Digital marketing has been on the rise since 1990 - before many strategists were born! Many of them prey upon entrepreneurs who are anxious to get new customers. They make guarantees to get you lots of leads for your business. Unfortunately, you could end up spending a lot of money for bogus leads!  Ask to see their portfolio or contact real customers for reviews. Don't pour your money into digital marketing and expect results without understanding how it works.


After designing websites for over 20 years, working for a digital marketing agency for 12 years, and being a SCORE mentor for 7 years, I know what entrepreneurs need for effective marketing. Most entrepreneurs don't do any digital marketing because they are intimidated, think it costs too much, and procrastinate. Most entrepreneurs don't take time to engage with the strategists and expect them to get results because "they're the experts."

Book A Marketing Consultation
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MY PARTNER NETWORK

If you don't have the time or patience for digital marketing, I can refer you to someone in my business network that I know, like and trust.

  • Ad Design
  • Blogging
  • Branding
  • Business Coaching
  • Business Networking
  • Content Creation
  • Domain Registration
  • Domain-based Emails
  • Email Marketing
  • Event Promotion
  • Google Ads
  • Google Business Profile
  • Graphic Design
  • Landing Pages
  • Logo Design
  • Marketing Strategy
  • Payment Processing
  • Podcasting
  • SEO
  • Social Media
  • Video Creation
  • Virtual Assistant
  • Website Design

Request Service

Call Arba at 716-514-4143 or submit form.

Digital Technologist Service Request

GET STARTED TODAY!

Tech Term Trivia

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SOCIAL PROOF

August 14, 2026
SOCIAL PROOF is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation. Each type of social proof can be leveraged in different ways to enhance credibility and trust in a brand or product, ultimately influencing purchasing decisions. It's a powerful tool in marketing and can take various forms: Customer Testimonials : Positive statements from satisfied customers that affirm the value of a product or service. Celebrity Endorsements : When a celebrity or influencer promotes a product, implying it is trustworthy because of their support. User Reviews and Ratings : Feedback and ratings from users on e-commerce sites or review platforms that provide credibility to a product or service. Case Studies : Detailed examples of how a product or service has successfully solved a problem for a customer. Social Media Shares and Likes : The number of shares, likes, and comments can indicate the popularity and approval of content. Trust Badges : Symbols or icons on a website that show affiliation with reputable organizations, indicating trustworthiness. Media Mentions : Coverage or mentions in the media can serve as proof of a product's legitimacy and value. Expert Approval : Endorsements from industry experts or thought leaders can lend credibility to a product or service. User-Generated Content : Content created by users, such as photos or videos using a product, which shows real people endorsing a brand. Wisdom of the Crowds : The idea that a large group of people is likely to make good decisions or provide accurate information. ​​​​​​​ Wisdom of Friends : Recommendations from friends or acquaintances, which are highly influential due to the trust in personal relationships.